Closed-loop Revenue Attribution

Prove which marketing dollars actually became revenue — spend, outcomes, and ROI per site, pulled from a verifiable ledger.

Clicks and meetings aren't enough. Closed-loop Revenue Attribution ties every confirmed dollar of spend to the proven outcomes it produced — AI citations, booked meetings, published backlinks, and articles — so you see real ROI per site, not vanity metrics. Every number is auditable because it comes from the Rank Trust proof ledger.

Spend in, outcomes out

The engine aggregates confirmed spend (from payments and media bookings) and proven outcome events from the tamper-evident Rank Trust ledger, then computes spend-per-outcome and ROI per site — the money-in to money-out picture agencies need to prove value.

Verifiable, not claimed

Because the numbers come from the same chained, hash-verified ledger that powers the public /trust/:domain proof pages, every figure is auditable end-to-end. You're showing clients proof, not a spreadsheet.

Per-site, in context

Attribution renders per site on its own page and as a compact ROI strip inside each Authority Flywheel card, so you see the return on each property right where you drive it.

What you get

Per-site spend, outcomes, and ROI
Spend-per-outcome breakdown by type
Sourced from the verifiable Rank Trust ledger
Auditable at /trust/:domain
Compact ROI strip inside the Authority Flywheel
Add new outcome types without code changes

Frequently asked questions

Where does the spend data come from?

Confirmed payments (Featured bids, wallet top-ups, media bookings) emit a spend TrustEvent; attribution aggregates those per site.

How is ROI per site calculated?

It aggregates spend TrustEvents and outcome TrustEvents (citations, meetings, backlinks, articles) per site, then computes spend-per-outcome and a simple return ratio.

Can I add a new outcome type?

Yes — emit the TrustEvent via appendTrustEvent and, if billable, add a price to charge-outcomes. Attribution picks it up automatically.

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